A Bachelor of Science in Digital Marketing is designed to prepare students for the fast-evolving digital economy by equipping them with the skills, knowledge, and tools needed to design, implement, and evaluate digital marketing strategies. This program combines theoretical knowledge with practical skills to address real-world marketing challenges.
PROGRAMME |
SEMESTRE |
DURATION |
CREDIT |
PARTNER INSTITUTION |
ACCREDITATION |
DIGITAL MARKETING |
6 SEMESTERS |
3 YEARS |
180 |
BUEA |
|
CORE OBJECTIVES
1. Bui a Strong Foundation in Marketing Principles
- – Marketing Fundamentals: Understand the core concepts of marketing, including segmentation, targeting, positioning, and the marketing mix.
- – Consumer Behavior: Learn to analyze consumer behavior and use insights to guide marketing strategies.
- – Brand Management: Gain skills to build and sustain a brand’s online and offline presence.
2. Develop Expertise in Digital Marketing Tools and Strategies
- – Search Engine Optimization (SEO): Learn techniques to improve website visibility and ranking on search engines.
- – Social Media Marketing: Understand how to create, manage, and measure campaigns on platforms like Instagram, Facebook, LinkedIn, and Twitter.
- – Content Marketing: Gain skills in creating and distributing valuable content to attract and retain audiences.
- – Email Marketing: Master techniques for designing and executing email campaigns to drive engagement and sales.
3. Foster Analytical and Data-Driven Decision-Making Skills
- – Digital Analytics: Learn to use tools like Google Analytics to track website and campaign performance.
- – Data Interpretation: Understand metrics and KPIs to evaluate digital marketing success.
4. Promote Knowledge of Emerging Technologies and Trends
- – E-commerce Marketing: Understand strategies for driving traffic and sales to online stores.
- – AI and Automation in Marketing: Learn how artificial intelligence and automation tools can enhance marketing efforts.
5. Strengthen Technical Skills in Digital Platforms
- – Website Development Basics: Gain knowledge of website creation and optimization for digital campaigns.
- – Pay-Per-Click (PPC) Advertising: Learn to design and manage paid advertising campaigns using platforms like Google Ads.
- – Search Engine Marketing (SEM): Understand how to bid for keywords and maximize ROI from ad spending.
6. Cultivate Creativity and Strategic Thinking
- – Creative Campaign Design: Develop innovative marketing campaigns that resonate with target audiences.
- – Integrated Marketing Communication: Learn to align digital campaigns with traditional marketing strategies for maximum impact.
- – Problem-Solving Skills: Address challenges in digital marketing by crafting effective and adaptable solutions.
7. Foster Ethical and Sustainable Marketing Practices
- – Digital Ethics: Understand the ethical considerations surrounding data privacy, transparency, and consumer trust.
- – Sustainable Marketing: Explore environmentally and socially responsible digital marketing practices.
- – Legal Compliance: Gain knowledge of advertising regulations, copyright laws, and data protection policies.
8. Enhance Communication and Leadership Skills
- – Professional Communication: Learn how to craft compelling messaging for diverse platforms and audiences.
- – Team Collaboration: Develop interpersonal skills to work effectively in cross-functional marketing teams.
- – Leadership in Digital Marketing: Build the capacity to lead digital campaigns and manage marketing teams.
CAREER OPPORTUNITIES
1. Digital Marketing Roles
- – Digital Marketing Specialist: Design and implement digital strategies to increase brand visibility and engagement.
- – Social Media Manager: Manage social media campaigns, monitor engagement, and analyze performance.
- – Content Marketing Strategist: Create and distribute valuable content to attract and retain a target audience.
2. Advertising and Media
- – Media Planner: Develop and execute media strategies across digital platforms.
- – Digital Copywriter: Create compelling ad copy, blog posts, and web content.
- – Creative Director: Oversee the creative direction of digital marketing campaigns.
3. Entrepreneurship and Freelancing
- – Freelance Digital Marketer: Offer specialized digital marketing services to clients independently.
- – Digital Marketing Consultant: Advise businesses on optimizing their online presence and campaigns.
- – Startup Founder: Launch and manage a digital marketing agency or tech startup.
4. Specialized Roles in Emerging Areas
- – Influencer Marketing Manager: Coordinate partnerships with influencers to promote products and services.
- – AR/VR Marketing Specialist: Design immersive campaigns using augmented and virtual reality.
- – Mobile Marketing Specialist: Focus on mobile-first strategies, including app marketing and SMS campaigns.
- – UX/UI Specialist: Optimize user experience on websites and apps to improve customer engagement.