The Bachelor of Science in Marketing (Top-Up) is a one-year program tailored for individuals with an HND (Higher National Diploma) in Marketing or related fields. The program builds upon existing knowledge and skills, offering advanced training in strategic marketing, digital technologies, and global market trends. It prepares students for leadership roles in marketing and equips them to meet the demands of modern businesses. Below are the core objectives of the program:
| PROGRAMME |
SEMESTRE |
DURATION |
CREDIT |
PARTNER INSTITUTION |
ACCREDITATION |
| MARKETING |
2 SEMESTERS |
1 YEARS |
60 |
BUEA |
|
CORE OBJECTIVES
1. Enhance Strategic Marketing Knowledge
- – Advanced Marketing Strategies: Understand how to align marketing strategies with business objectives and market demands.
- – Market Positioning: Learn techniques to create and sustain a competitive advantage in various industries.
- – Segmentation, Targeting, and Positioning (STP): Gain proficiency in identifying and reaching specific customer groups effectively.
- – Integrated Marketing Communication: Develop a cohesive approach to combining advertising, PR, digital marketing, and sales promotion.
2. Strengthen Competence in Digital and Modern Marketing Tools
- -Digital Marketing Mastery: Gain expertise in areas like social media marketing, content marketing, SEO, and email marketing.
- – E-Commerce Marketing: Understand strategies for online business promotion, including user experience optimization.
- – Data Analytics in Marketing: Learn to analyze consumer behavior and campaign performance using tools like Google Analytics and CRM software.
- – Emerging Technologies: Explore applications of AI, AR/VR, and blockchain in marketing.
3. Cultivate Problem-Solving and Decision-Making Abilities
- – Consumer Insights and Behavior: Deepen understanding of psychological and sociological factors affecting purchasing decisions.
- – Marketing Research and Analysis: Develop skills to conduct in-depth market research and interpret data for actionable strategies.
- – Crisis Management: Learn how to navigate and resolve challenges in brand reputation and customer trust.
- – Sustainable Marketing: Explore sustainable practices that align with societal and environmental goals.
4. Build Leadership and Entrepreneurial Skills
- – Leadership in Marketing Teams: Cultivate skills to manage and motivate teams for successful project execution.
- – Entrepreneurship in Marketing: Learn how to identify market opportunities and launch innovative products or services.
- – Stakeholder Engagement: Develop abilities to manage relationships with key stakeholders, including clients, suppliers, and partners.
- – Strategic Branding: Gain expertise in creating and managing brand identity and equity.
5. Advance Global Marketing Perspectives
- – International Marketing: Understand the dynamics of global markets, including cross-cultural communication and international trade policies.
- – Global Branding: Explore strategies for building brands that resonate across different regions and cultures.
- – Export Marketing: Learn about strategies for promoting products and services in foreign markets.
- – Regulatory Compliance: Understand global marketing standards and legal considerations.
6. Enhance Practical Skills Through Industry-Driven Learning
- – Case Studies and Simulations: Analyze real-world marketing challenges and propose innovative solutions.
- – Capstone Projects: Work on comprehensive projects addressing current industry issues.
- – Industry Networking: Participate in seminars, workshops, and internships for hands-on exposure to marketing practices.
- – Certifications and Professional Development: Prepare for certifications such as Google Ads, HubSpot, and CIM (Chartered Institute of Marketing).
7. Refine Communication and Interpersonal Skills
- – Persuasive Communication: Learn techniques to craft impactful marketing messages for diverse audiences.
- – Negotiation and Sales: Enhance skills in persuading clients, closing deals, and managing accounts.
- – Public Speaking and Presentation: Build confidence to present marketing ideas to stakeholders.
- – Team Collaboration: Work effectively in teams to plan and execute marketing strategies.
CAREER OPPORTUNITIES
1. Marketing nd Brand Management Roles
- – Marketing Manager: Oversee marketing campaigns, budgets, and team performance.
- – Brand Manager: Develop and maintain a strong brand image and identity.
- – Digital Marketing Manager: Lead digital marketing efforts, including paid ads, SEO, and content strategy.
- – Product Manager: Plan and execute strategies for product development and market entry.
2. Advertising and Public Relations Roles
- – Advertising Manager: Coordinate creative campaigns and media planning.
- – Public Relations Specialist: Manage brand reputation and relationships with the media.
- – Media Planner: Design media strategies for maximum campaign reach and impact.
- – Event Marketing Manager: Organize promotional events to boost brand visibility.
3. Sales and Market Research Roles
- – Sales Manager: Lead sales teams and develop strategies to meet revenue goals.
- – Market Research Analyst: Analyze market data to guide business and marketing strategies.
- – Customer Relationship Manager: Build and sustain long-term relationships with key clients.
- – Business Development Executive: Identify and capitalize on new market opportunities.
