The Higher National Diploma (HND) in Marketing is a two-year program designed to equip students with practical and theoretical knowledge in marketing principles, strategies, and techniques. The program emphasizes real-world applications, communication skills, and digital technologies to prepare graduates for entry-level roles in marketing and related fields.
| PROGRAMME |
SEMESTRE |
DURATION |
CREDIT |
PARTNER INSTITUTION |
ACCREDITATION |
| MARKETING |
4 SMESTERS |
2 YEARS |
120 |
MINESUP |
|
CORE OBJECTIVES
1. Develop Foundational Knowledge in Marketing Principles
- – Marketing Fundamentals: Understand the core principles of marketing, including the marketing mix (4Ps).
- – Consumer Behavior: Learn the factors influencing consumer decisions and purchasing patterns.
- – Market Research: Gain skills in conducting market research to gather and analyze customer insights.
- – Brand Management: Understand the importance of building, positioning, and maintaining strong brands.
2. Build Competence in Marketing Strategies and Campaigns
- – Strategic Marketing: Learn how to create and implement marketing strategies aligned with business goals.
- – Integrated Marketing Communication (IMC): Gain skills in coordinating advertising, public relations, sales promotions, and digital marketing efforts.
- – Digital Marketing: Understand the use of digital platforms, including social media, SEO, and email marketing, for brand promotion.
3. Equip Students with Practical Sales and Advertising Skills
- – Sales Techniques: Learn the principles of personal selling, negotiation, and relationship building.
- – Advertising Campaigns: Develop skills to plan, execute, and measure advertising campaigns.
- – Promotional Strategies: Understand techniques for creating promotions to drive customer engagement and sales.
- – Retail Marketing: Gain knowledge of retail strategies, merchandising, and store layout design.
4. Enhance Communication and Leadership Skills
- – Effective Communication: Learn to craft persuasive messages for diverse audiences.
- – Presentation Skills: Develop the ability to present marketing plans and ideas clearly.
- – Team Collaboration: Work effectively in teams to develop and execute marketing projects.
- – Leadership Development: Cultivate skills to manage and lead marketing initiatives and teams.
CAREER OPPORTUNITIES
1. Marketing Roles
- – Marketing Assistant : Support marketing teams in executing campaigns and conducting market research.
- – Brand Ambassador : Represent and promote products or services to build brand awareness.
2. Sales and Advertising Roles
- – Sales Representative : Promote products or services and achieve sales targets.
- – Advertising Executive : Coordinate advertising activities, from creative development to media placement.
- – Promotions Assistant : Organize promotional events and campaigns to boost product visibility.
- – Retail Marketing Assistant : Develop marketing strategies for retail stores and online marketplaces.
