B.SC – MARKETING AND INTERNATIONL BUSINESS

B.SC - MARKETING AND INTERNATIONL BUSINESS

Description

This course combines core theories, practices and techniques of international business with a specialisation in marketing.

You will explore the principles of internationalisation of small businesses, international business, organisational .

This course will also provide a practical understanding of the principles of marketing and marketing strategy, as well as marketing research, consumer behaviour and international marketing, identification of customer needs, product definition and development, product pricing and decision-making as it is related to how a given product will be sold and delivered to the customer. Other areas of focus can include advertising, sales strategy and customer support considerations. The program also emphasizes on business communications techniques, management skills and the use of information systems.

Duration: 3 years
Outcomes:
    • Analyze market and develop quarterly forecasts for market.
    • Review all market strategies for customers and evaluate all advertising and marketing plans to achieve objectives.
    • Manage various accounts and assist in credit availability.
    • Develop and implement various internal control measure for preparing reports.
    • Prepare plans and ensure compliance to all finance procedures and policies.
    • Design and implement processes for company and assist in registration for new markets.
    • Maintain effective relationships with various government departments and agencies of assign region.
    • Maintain efficient knowledge on all rules and regulations for various business operations.
    • Monitor all everyday activities and resolve all customer complaints appropriately.
    • Develop financial accounts and prepare reports to be submitted to management.
    • Develop and implement various training programs for leaders.
Jobs opportunities:
    • Account Executive
    • Advertising/Promotion Manager
    • Brand Manager
    • Marketing Manager
    • Policy analyst
ADMISSION REQUIREMENTS:
    • A hand written application addressed to the Director
    • A certified true copy of Birth certificate
    • A certified true copy of Advanced Level Certificate / Result Slip or school Attendance Attestation for candidates awaiting GCE Advanced level results
      02 passport size photographs
    • An A4 envelope with postal stamp carrying the candidate’s address
    • An application form available at the institution or on the website(www.myiuc.com)
    • A medical fee of 5000 Fcfa to be paid after admission and during registration
    • Application fee : 25 000 Frs.
SCHOOL FEES:
    • Registration : 150 000
    • school fees for National students: 450 000
    • school fees foreign students: 550 000
    • Medical fees: 5 000
B.SC – MARKETING AND INTERNATIONL BUSINESS

Additional information

CYCLE

B.SC – BACHELOR OF SCIENCE

NIVEAU

BAC+3

REGIME

JOUR

LANGUE DE FORMATION

ANGLAIS

ECOLE

SEAS

DEPARTEMENT

BACHELOR IN BUSINESS & MANAGEMENT SCIENCES

FILIERE

MARKETING AND INTERNATIONL BUSINESS

TUTELLE

UNIVERSITE DE BUEA

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