M.SC - DIGITAL MARKETING
Description
Our Digital Marketing MSc program is theory and research driven. It seeks to develop the critical and analytical capabilities of the participants through rigorous academic study. The program, recognising the importance of digital marketing in the business world, aims to provide you with knowledge of both strategic and tactical use of digital marketing. It will enable you to explore different aspects of digital marketing including digital consumer behaviour, digital marketing communications, analytics, branding, social media marketing, and neuromarketing among others.
Outcomes:
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- Manage and animate online communities;
- Design a digital advertising campaign;
- Know the development principles of mobile applications and websites;
- to discuss and then follow;
- Manage web development projects and mobile applications;
- Understanding mobile marketing and connected objects;
- Analyze market data and big data to better manage customer relationships;
- Master digital tools to manage customer relations (e-CRM).
Jobs opportunities:
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- Community manager;
- SEO Manager /SEA Manager;
- Marketing research;
- Consultant;
- Digital communication/marketing manager;
- Mobile Web project manager;
- Social media manager;
- Internet project manager;
- Digital Brand manager.
ADMISSION REQUIREMENTS:
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- A hand written application addressed to the Director
- A certified true copy of Birth certificate
- A certified true copy of Advanced Level Certificate / Result Slip or school Attendance Attestation for candidates awaiting GCE Avanced level results
- 02 passport size photographs
- An A4 envelope with postal stamp carrying the candidate’s address
- An application form available at the institution or on the website(www.myiuc.com)
- A medical fee of 5000 Fcfa to be paid after admission and during registration
- Application fee : 30 000 Frs.
M.SC – DIGITAL MARKETING
Demandez des informations
Additional information
| CYCLE | M.SC – MASTER OF SCIENCE |
|---|---|
| NIVEAU | BAC+5 |
| REGIME | SOIR |
| LANGUE DE FORMATION | ANGLAIS |
| ECOLE | SEAS |
| DEPARTEMENT | BUSINESS |
| FILIERE | M.SC – MASTER OF SCIENCE IN MANAGEMENT |
| TUTELLE | UNIVERSITE DE BUEA |