Duration: 3 years

Outcomes:

Digital Marketing graduates should be able to:

• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies.
• Develop and manage digital marketing campaigns
• Manage organization’s website
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
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• Understand the business objectives and needs.
• Develop the right strategies for effective data analysis and reporting, campaigns designing, maintaining
• Supply the right content for an organization
• Engage people through social media, checking and keeping visitors flow on the website
• Establish business and marketing objectives
• Translate objectives into integrated marketing strategies that lean heavily on digital platforms
• Create and re-purpose content for the digital environment
• Optimize marketing campaigns based on campaign results
• Utilize marketing efforts to establish future product innovation and extensions

Job opportunities:

• Digital Marketing Manager.
• Brand Manager.
• Social Media Manager.
• Online Content Developer.
• Business Analytics Specialist.
• Search Engine Optimisation Specialist.
• Web Designer.
• Professional Blogger.

ADMISSION REQUIREMENTS:

• A hand written application addressed to the Director
• A certified true copy of Birth certificate
• A certified true copy of Advanced Level Certificate / Result Slip or school Attendance Attestation for candidates awaiting GCE Advanced level results
  02 passport size photographs
• An A4 envelope with postal stamp carrying the candidate’s address
• An application form available at the institution or on the website(www.myiuc.com)
• A medical fee of 5000 Fcfa to be paid after admission and during registration
• Application fee : Nationals : 10 000 Frs. foreigners 25 000 Frs.

SCHOOL FEES:

• Registration : 150 000
• school fees for National students: 450 000
• school fees foreign students: 550 000
• Medical fees: 5 000